I know we should digitalize, but where do we start?

2019-04-18 10:36:32
Aucun commentaire

I’m at an event and I start talking with a business owner. He is currently struggling with his company. He works very hard but doesn’t get the results he wants. What used to work for years doesn’t anymore. He is exhausted.


When I tell him that I am an expert in digital leadership and transformation, he says that he knows he should digitalize but he doesn’t know where to start, and he is so busy solving issues that he doesn’t have the time to transform.


I very often hear this from leaders: I don’t have the time, and even if I had the time, I wouldn’t know where to start.


So where should you start?

The first thing you should start doing is to stop what you’re doing J. If you continue, you’ll probably end up digging your own grave. And I have to warn you: you will need to pause often because this is a process you’re starting, not simply an action you’re taking.


If you don’t know how to stop, you can download these tips on how to pause.


You’ll have to stop for several reasons:

  • To analyze things and find the root causes instead of just the symptoms
  • To manage your energy because without energy you won’t be able to tackle the challenges
  • To learn new habits and skills (that’s how you adapt)
  • To let your creative brain work (trust me, you’ll need it)


If what you do doesn’t deliver the results you want anymore, it’s most probably because your market has changed and your customer has new needs. Do you have the feeling your customer has become very demanding? That’s your clue.


No worries—you don’t need to become a technology wizard to become successful in digital times. But you will need a new mindset, new business techniques and new leadership habits.


The first mindshift is transforming from offering products and services to offering a great customer experience

Your customer probably has so many options that he doesn’t know what to choose anymore. He’s become confused and demanding. Help him feel better by giving him a great customer experience from the moment he contacts your company. Your product doesn’t have to be the best; it’s mostly the experience that counts today.

Why is your customer buying from you? What is the transformation he wants? What are his fears and his dreams? Who does he want to become? How can you help him with his transformation?


That is where you should start. Stop and shift toward customer experience. Digitalization is only a way of offering that experience, and you’ll find many people or companies that will help you with that.


If you want to learn more about the next steps in your digital transformation, I organize free Masterclasses about this topic. You can follow it by registering here. This Masterclass from Solvay Brussels School has opened the eyes of many leaders and helped them transform themselves and their organization.



You might like these posts

Reinventing my organization with the techniques of the past was a disaster

In this article you’ll learn why reinventing your organization requires reinventing your business techniques first. That can be chaotic and feel uncomfortable....

Read more

Why business analysts play a crucial role in your transformation

The switch toward working agile can be challenging for business analysts: discussions about quality, the need to deliver great requirements in a short time, the communication with everyone,…&nb...

Read more

How can I inspire people for the digital transformation?

In this week’s article, I share two things you can do that will help you motivate the people on your team...

Read more

Hiring extra people isn't always the answer to overwhelm in digital times!

Find out in this short video why hiring extra people isn't always the best answer to overwhelm in digital times!...

Read more

Am I still relevant in this fast-changing digital age?

In this article you'll learn that when you’re ready to learn new skills and adopt new habits, you will remain relevant....

Read more

Why do you need a holistic approach to transformation?

Most companies are transforming for the digital times and according to McKinsey 70% of the transformation fail. I believe it's often because the CEO's don't take into account all the aspec...

Read more

Chaorder – A delicate balance between agility and stability

Stability, order and structure were very important qualities in the past for organizations. Today, we often hear that we need flexibility and agility. Which is it? Discover my answer in this week&rsqu...

Read more

How do you motivate employees to learn new skills?

With the digitalization, employees need to learn new skills. Not once or twice but on a regular basis. But how do you motivate people to learn when they are so busy or sometimes lack motivation? Many ...

Read more

When should you work in sprints (agile) and when not?

Agile is a big buzzword but it is not the answer to every plan. There are situations where agile is more suited and others where detailed planning is....

Read more

Bruno Delhaise, the CEO of Scarlet, shares his view on new leadership habits

In this week's blog you will see how Bruno Delhaise, CEO of Scarlet, successfully transformed the organization for the digital times....

Read more