How can I inspire people for the digital transformation?

2019-05-02 11:16:00
Aucun commentaire

“People in my organization don’t want to transform. They’re afraid of the digital transformation or don’t see the benefit. How can I inspire them?” That is a question I get asked a lot.


What’s in it for them?

Transformation is hard and we often need either inspiration or desperation to get the energy to transform. Is your current why strong enough for people to be inspired? “We have to.” “Our headquarters tell us to.” “Everyone is doing it.” “We need to save costs.” “It will increase our revenues”—these are all weak whys. Build a strong shared purpose with your team instead, and they will be inspired to transform. The purpose can be different from that of your organization as long as it contributes overall to the organization.


For instance, we had two strong whys during our digital transformation: we wanted to improve the teaching experience to develop students’ talents AND I wanted to prove that we could build a caring and happy organization despite the high short-term pressure on profit coming from my private equity shareholders. Both whys inspired the people in the organization to transform.


Have you created a safe culture?

Transformation is not a linear progression. It’s a bumpy road with many setbacks. In addition, mistakes will be made. Things will rarely go as planned. There will be chaos. If people are afraid to make mistakes, if people are exhausted or if they don’t feel able to cope, they will stay in their comfort zone and resist the change in order to feel safe. As a leader, it is your job to create a safe environment where mistakes are OK as long as we learn from them, where people can rest and increase their energy level and where they can learn the necessary skills. That safe environment will be influenced by your leadership habits, but even more importantly by how you show up under pressure, when your fears take over.


It is easy to be the leader you want to be when everything goes well. It is harder under pressure.

You might think you have created that safe culture, but you may not be aware that as soon as you are under pressure, your old habits take over and you can become directive, frustrated, impatient, or even angry. That unconscious behavior can sabotage your safe culture in a couple of minutes. By managing your fears under pressure, you will find a way to create the safe environment that is necessary to inspire people to transform.

Here are four things you can do to rewire your brain for success and learn the behaviors you want to exhibit when you’re under pressure.


In summary, to inspire people for the digital transformation: build a strong shared purpose and create a safe environment by adopting new leadership habits and better managing your (unconscious) fears under pressure.


If you want to better cope with all the changes coming from our fast-changing digital era, I’m organizing  free Masterclasses about this topic. You can follow it by registering here. This Masterclass from Solvay Brussels School has opened the eyes of many leaders and helped them transform themselves and their organizations.



You might like these posts

The end of the competitive advantage

There was a time when having a competitive advantage was really important. Organizations looked for one, made detailed budget plans about maintaining it and organized the whole company around deliveri...

Read more

We need to lead with our hearts too

I am so convinced that leading with the mind is not sufficient anymore in this digital era. We need to lead with our hearts as well. I can guarantee you that it leads to extraordinary results. I teste...

Read more

How I’ll make sure I don’t lose sight of my “why” again

I don't want to lose sight of my "why" again. I'll create a dual bottom-line that I'll measure with everything I do....

Read more

Why business analysts play a crucial role in your transformation

The switch toward working agile can be challenging for business analysts: discussions about quality, the need to deliver great requirements in a short time, the communication with everyone,…&nb...

Read more

How did I break the silos?

Are you tired of waiting for another department to change something so that you can reach your objectives? I faced silo thinking in my previous organization. In this week’s article, you&rsq...

Read more

Why do you need a holistic approach to transformation?

Most companies are transforming for the digital times and according to McKinsey 70% of the transformation fail. I believe it's often because the CEO's don't take into account all the aspec...

Read more

Are you still using the business techniques of slow times to reinvent your organization?

Why do we need new business techniques to reinvent our organizations? Watch my video....

Read more

Five signs that your organization is not adapted to our fast pace of change

Discover the 5 signs that might indicate that your organization is not adapted to our fast pace of change...

Read more

How do you motivate employees to learn new skills?

With the digitalization, employees need to learn new skills. Not once or twice but on a regular basis. But how do you motivate people to learn when they are so busy or sometimes lack motivation? Many ...

Read more

Why are values crucial in chaotic and digital times?

Are you going through a chaotic phase? In this week’s article, you’ll learn how we managed through chaos and why values became so important in digital times....

Read more